Telephone interviewing

Methods	Samples	Application fields
Trackings	Representative studies	OmniBus
Ad hoc surveys	customer satisfaction surveys	Day After Recalls
Panel surveys	Contracting barometers	Success trackings
Audio tests	Quota- surveys	Event - checks
	Mail- efficiency	Service barometers

Our CATI-Team in Bonn and Cologne coordinates 170 networked telephone workstations as well as 600 trained and experienced telephone interviewers. These capacities allow us to conduct representative surveys amongst population in a short period of time while maintaining the highest standards. In so doing, we are able to offer a wide range of surveys - from representative samples over target group interviewing to business-to-business surveys.

Rate of return

Every day, we conduct more than 1,200 interviews - we set standards lying well above the market standard. Through both the close collaboration of our team responsible for the project with our studio managers and our comprehensive training and monitoring system, we do not only meet our expectations but also live up to those of our clients. In common representative surveys, we achieve exploitation quotas of at least 30 - 35 % - when it comes to customer satisfaction, we achieve quotas of 60 - 70 %.

Project Management

Successful CATI project management demands precise responsibilities and close collaboration of all project managers involved. We have established processes which guarantee that the level of information of all responsible persons is up-to-date, and you are thus guaranteed to receive reliable support during all stages of the project.

Interviewers and target groups

Our core strengths are in surveys regarding customer satisfaction, employee attitude surveys and sampling. Oqing to our varied fields of activity (social, political, advertising, marketing and media research), our interviewers possess a high level of knowledge and experience.

Training

Our telephone interviewers are controlled by a standardised quality assurance system. This includes a comprehensive training process –at the start of a project as well as during fieldwork. The continuous revision is carried out on a basis of determined criteria.

Software and technology

Our professional interviewing system provides both flexibility and standardisation in one and guarantees a smooth and an continuously-documented survey progress as well as clear and accurate data storage.

Validation

Our professional interviewing system provides flexibility and standardisation in one and guarantees a smooth and ever documented survey progress as well as clear and accurate data storage.