| CAWI surveys |
Multimedia testing |
Web tools |
| Customer surveys | Print ads | Consumer diaries |
| Employee attitude surveys |
Claims, logos, packaging |
Usability-testing |
| Product tests | Audiobranding | Rankings online |
| Concept tests | Quota- surveys |
Focus Groups online |
| Design studies | Trailers and tv-advertising |
Feedback processes online |
Online
Our CAWI - unit is a perfect completion to our services: We give you a hand when it's up to the recruitment of test persons, we program your online-questionnaire, and we monitor the field-statistics during your surveys. By request, we addditionally hand over your survey data to our data management team for preparation as soon as the field is finished. In addition to the programming of questionnaires, we deliver other forms of web-tools to market researchers: consumer diaries, consumer portals, blogs and forums - all customly designed to fit your needs.
CAWI - definition and technical details
The abbreviation CAWI means Computer Assisted Web Interviews. This characterises all methods, where probands are filling-out questionnaires through the internet. Due to the fact that with CAWI, you are able to reach a large amount of test subjects/persons in a small amount of time, they are usually used in the quantitative areas of social science.
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