Our telephone interviewers possess a varied and constantly enhanced pool of experience in nearly all types of surveys. Essentially, there are two typical types of survey.
Customer satisfaction and employee attitude surveys
More than 75% of our overall volume of calls is for interviews dealing with customer satisfaction (in both the private and industrial sectors) and employee attitude. They represent the great responsibility that we deal with daily-including, but not limited to, the sectors of telecommunication, energy and financial services. Our interviewers are characterized by a friendly and target-group-oriented appearance. Detailed background knowledge about issues related to surveys and privacy protection complete their profile and provide a reliable and professional appearance when contacting test persons via telephone. Flexible scheduling allows for flexible appointments, that is our interviewers can conduct the interviewing straight away or adjust themselves to the requests of the target persons — provided the test person is willing.
Through our various fields of activity (social, political, advertising, marketing and media research) for representative surveys, our interviewers do possess a high level of knowledge and experience from which you profit at all times. The sampling procedure is usually carried out at random and includes enrichment by generated telephone numbers via the telephone samples of ADM ARGE-telephone samples. The selection of test persons is carried out according to standardised guidelines. These can be selection procedures like the “Randomize last digit”-procedure, the “next-birthday”-procedure, or determined quota groups (e.g., only a particular age group).