{"id":35041,"date":"2017-10-24T13:52:49","date_gmt":"2017-10-24T11:52:49","guid":{"rendered":"https:\/\/www.omniquest.de\/marktforschung-news\/?p=35041"},"modified":"2019-02-19T14:11:00","modified_gmt":"2019-02-19T13:11:00","slug":"studie-marktforschung-musikstreaming","status":"publish","type":"post","link":"https:\/\/www.omniquest.de\/marktforschung-news\/marktanalysen\/medien\/studie-marktforschung-musikstreaming","title":{"rendered":"OmniQuest-Studie \u201eFastInsights Musikstreaming\u201c \u2013 Ihr Imagebarometer f\u00fcr die Streamingbranche"},"content":{"rendered":"\n\n[et_pb_section fb_built=“1″ _builder_version=“3.19.12″][et_pb_row _builder_version=“3.19.12″][et_pb_column type=“4_4″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Marktforschungsstudie „FastInsights – Musikstreaming“<\/h2>[\/et_pb_text][et_pb_blurb use_icon=“on“ font_icon=“%%20%%“ icon_color=“rgba(0,0,0,0.6)“ use_circle=“on“ circle_color=“rgba(0,0,0,0.2)“ icon_placement=“left“ content_max_width=“100%“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“||||||||“ header_text_align=“left“ header_text_color=“rgba(0,0,0,0.6)“ header_font_size=“14px“ header_line_height=“1.6em“ body_font=“||||||||“ body_text_align=“left“ body_text_color=“rgba(0,0,0,0.6)“ body_line_height=“2.2em“ module_alignment=“left“]Welche Streaming-Anbieter sind am beliebtesten?[\/et_pb_blurb][et_pb_blurb use_icon=“on“ font_icon=“%%20%%“ icon_color=“rgba(0,0,0,0.6)“ use_circle=“on“ circle_color=“rgba(0,0,0,0.2)“ icon_placement=“left“ content_max_width=“100%“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“||||||||“ header_text_align=“left“ header_text_color=“rgba(0,0,0,0.6)“ header_font_size=“14px“ header_line_height=“1.6em“ body_font=“||||||||“ body_text_align=“left“ body_text_color=“rgba(0,0,0,0.6)“ body_line_height=“2.2em“ module_alignment=“left“]

Wann und wo wird oft und gerne gestreamt?<\/p>[\/et_pb_blurb][et_pb_blurb use_icon=“on“ font_icon=“%%20%%“ icon_color=“rgba(0,0,0,0.6)“ use_circle=“on“ circle_color=“rgba(0,0,0,0.2)“ icon_placement=“left“ content_max_width=“100%“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“||||||||“ header_text_align=“left“ header_text_color=“rgba(0,0,0,0.6)“ header_font_size=“14px“ header_line_height=“1.6em“ body_font=“||||||||“ body_text_align=“left“ body_text_color=“rgba(0,0,0,0.6)“ body_line_height=“2.2em“ module_alignment=“left“]

Welche sind die Hauptgr\u00fcnde, weshalb auf Streamingdienste verzichtet wird?<\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=“18.95px|0px|30px|0px|false|false“ _builder_version=“3.19.12″][et_pb_column type=“4_4″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Zusammenfassung<\/h2>[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]

Der Markt ist noch lange nicht ges\u00e4ttigt: Aktuell nutzen weniger als ein Drittel der Deutschen (29%) einen Musik-Streaming-Dienst, weitere 10% geben an, einen solchen Dienst in der Ver-gangenheit einmal genutzt zu haben. Dies ergab eine OmniQuest-Umfrage unter 1.000 Bundesb\u00fcrgern im eigenen Onlinepanel f\u00fcr den Zeitraum vom 01. bis 03. August 2017.<\/p>\n

Der Anteil der aktiven m\u00e4nnlichen Nutzer von Musik-Streaming liegt mit 33% etwas h\u00f6her als der Anteil der aktiven weiblichen Nutzer mit 26%. Dieser Geschlechterunterschied zeigt sich auch bei vormaligen Nutzern von Musik-Streaming (16% zu 13%). Der Anteil der Musik-Streaming-Nutzer wird mit steigendem Alter ge-ringer: Bei den 18- bis 29-J\u00e4hrigen finden …<\/p>[\/et_pb_text][et_pb_button button_url=“https:\/\/omniquest.shop\/studie-marktforschung\/fastinsights-musikstreaming“ button_text=“Zur Studie“ button_alignment=“left“ _builder_version=“3.19.12″ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“#61b444″ button_border_width=“0px“ button_border_radius=“5px“ button_letter_spacing=“1px“ button_font=“|600||on|||||“ custom_margin=“32px|||“ custom_padding=“6px||6px|“ animation_style=“fade“ button_letter_spacing_hover=“2px“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover=“2px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ button_bg_color__hover=“rgba(97,180,68,0.62)“][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“3.19.12″][et_pb_column type=“3_5″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Vorteile der Studie<\/h2>[\/et_pb_text][et_pb_blurb title=“Breites Benchmark“ use_icon=“on“ font_icon=“%%147%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“ body_font=“||||||||“]

Die wichtigsten Fragen rund um das Thema Musikstreaming werden in diesem FastInsight beantwortet.<\/p>[\/et_pb_blurb][et_pb_blurb title=“Repr\u00e4sentative Ergebnisse“ use_icon=“on“ font_icon=“%%158%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“]

Der FastInsight bietet aussagekr\u00e4ftige Ergebnisse dank repr\u00e4sentativer Grundgesamtheit aktiver Onlinenutzer.<\/p>[\/et_pb_blurb][et_pb_blurb title=“Klare Implikationen“ use_icon=“on“ font_icon=“%%159%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“]

Diese Studie bietet unmittelbar umsetzbare Handlungsempfehlungen.<\/p>[\/et_pb_blurb][et_pb_blurb title=“Kombinierte Expertise“ use_icon=“on“ font_icon=“%%169%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“]

Der FastInsight kombiniert die Forschungsexpertise, das Digitalisierungs-Know-how und das Branchenwissen von OmniQuest.\n<\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_image src=“https:\/\/www.omniquest.de\/marktforschung-news\/wp-content\/uploads\/2019\/02\/FastInsights_Musikstreaming.jpg“ url=“https:\/\/omniquest.shop\/studie-marktforschung\/fastinsights-musikstreaming“ _builder_version=“3.19.12″ box_shadow_style=“preset3″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=“16.8px|0px|50px|0px|false|false“ _builder_version=“3.19.12″][et_pb_column type=“3_5″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Weitere Informationen zur Studie<\/h2>[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]

Zielgruppe: <\/strong>Bev\u00f6lkerung ab 18 Jahren<\/p>\n

Quoten:\u00a0<\/strong>Bundesweit repr\u00e4sentativ nach Alter, Geschlecht, Bundesland und Haushaltsgr\u00f6\u00dfe, keine Kreuzquotierungen<\/p>\n

Fallzahl:\u00a0<\/strong>n = 1.000 Brutto-Interviews, Random-Selection nach Quoten<\/p>\n

Stichprobe: <\/strong>Online-Interviews \u00fcber das OmniQuest OmniPanel<\/p>\n

Methode: <\/strong>CAWI (Computer Assisted Web Interviews)<\/p>[\/et_pb_text][et_pb_button button_url=“https:\/\/omniquest.shop\/studie-marktforschung\/fastinsights-musikstreaming“ button_text=“Studie anzeigen“ button_alignment=“left“ _builder_version=“3.19.12″ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“#61b444″ button_border_width=“0px“ button_border_radius=“5px“ button_letter_spacing=“1px“ button_font=“|600||on|||||“ custom_margin=“32px|||“ custom_padding=“6px||6px|“ animation_style=“fade“ button_letter_spacing_hover=“2px“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover=“2px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ button_bg_color__hover=“rgba(97,180,68,0.62)“][\/et_pb_button][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Haben Sie fragen zur Studie?<\/h2>[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]

\n\nSprechen Sie uns an. Wir helfen Ihnen gerne weiter.\n\nTelefonisch:\n+49 (0) 228 38 200-100\n\nPer E-Mail:\nonline@omniquest.de\n\nOnline:\n<\/p>[\/et_pb_text][et_pb_button button_url=“https:\/\/www.omniquest.de\/kontakt“ button_text=“Zum Formular“ button_alignment=“left“ _builder_version=“3.19.12″ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“#61b444″ button_border_width=“0px“ button_border_radius=“5px“ button_letter_spacing=“1px“ button_font=“|600||on|||||“ custom_margin=“32px|||“ custom_padding=“6px||6px|“ animation_style=“fade“ button_letter_spacing_hover=“2px“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover=“2px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ button_bg_color__hover=“rgba(97,180,68,0.62)“][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=“16px|16px|16px|16px|true|true“ custom_margin=“||||false“ _builder_version=“3.19.12″ background_color=“#f2f2f2″ box_shadow_style=“preset3″][et_pb_column type=“4_4″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Marktforschung f\u00fcr alle Branchen<\/h2>[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]

Weitere interessante Studien f\u00fcr alle Branchen finden Sie in unserer Studien-\u00dcbersicht:<\/p>[\/et_pb_text][et_pb_button button_url=“https:\/\/www.omniquest.de\/marktforschung-news\/marktanalysen“ button_text=“Alle Studien“ button_alignment=“left“ _builder_version=“3.19.12″ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“rgba(0,0,0,0.6)“ button_border_width=“0px“ button_border_radius=“5px“ button_letter_spacing=“1px“ button_font=“|600||on|||||“ custom_margin=“32px|||“ custom_padding=“6px||6px|“ animation_style=“fade“ button_letter_spacing_hover=“2px“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover=“2px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ button_bg_color__hover=“rgba(0,0,0,0.3)“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"

Marktforschungsstudie „FastInsights – Musikstreaming“Welche Streaming-Anbieter sind am beliebtesten?Wann und wo wird oft und gerne gestreamt?Welche sind die Hauptgr\u00fcnde, weshalb auf Streamingdienste verzichtet wird?ZusammenfassungDer Markt ist noch lange nicht ges\u00e4ttigt: Aktuell nutzen weniger als ein Drittel der Deutschen (29%) einen Musik-Streaming-Dienst, weitere 10% geben an, einen solchen Dienst in der Ver-gangenheit einmal genutzt zu haben. Dies […]<\/p>\n","protected":false},"author":1,"featured_media":35042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[482],"tags":[],"class_list":["post-35041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medien","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nMarktforschung Musikstreaming - Repr\u00e4sentative Studie - OmniQuest News<\/title>\n<meta name=\"description\" content=\"Marktforschung Musikstreaming - Repr\u00e4sentative Studie zum Thema Audiostreaming f\u00fcr Anbieter von Streamingdiensten - Breites Benchmark | OmniQuest\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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