{"id":35053,"date":"2016-12-07T13:59:46","date_gmt":"2016-12-07T12:59:46","guid":{"rendered":"https:\/\/www.omniquest.de\/marktforschung-news\/?p=35053"},"modified":"2019-02-19T14:21:30","modified_gmt":"2019-02-19T13:21:30","slug":"studie-marktforschung-pokemon-go","status":"publish","type":"post","link":"https:\/\/www.omniquest.de\/marktforschung-news\/marktanalysen\/medien\/studie-marktforschung-pokemon-go","title":{"rendered":"OmniQuest-Studie \u201eFastInsights Pok\u00e9mon GO\u201c \u2013 Mehrheit der Bev\u00f6lkerung sieht Risiken im \u201ePok\u00e9mon Go\u201c-Hype"},"content":{"rendered":"\n\n[et_pb_section fb_built=“1″ _builder_version=“3.19.12″][et_pb_row _builder_version=“3.19.12″][et_pb_column type=“4_4″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Marktforschungsstudie „FastInsights – Pok\u00e9mon GO“<\/h2>[\/et_pb_text][et_pb_blurb use_icon=“on“ font_icon=“%%20%%“ icon_color=“rgba(0,0,0,0.6)“ use_circle=“on“ circle_color=“rgba(0,0,0,0.2)“ icon_placement=“left“ content_max_width=“100%“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“||||||||“ header_text_align=“left“ header_text_color=“rgba(0,0,0,0.6)“ header_font_size=“14px“ header_line_height=“1.6em“ body_font=“||||||||“ body_text_align=“left“ body_text_color=“rgba(0,0,0,0.6)“ body_line_height=“2.2em“ module_alignment=“left“]

Wie hoch ist das grunds\u00e4tzliche Interesse an „Augmented Reality“?<\/p>[\/et_pb_blurb][et_pb_blurb use_icon=“on“ font_icon=“%%20%%“ icon_color=“rgba(0,0,0,0.6)“ use_circle=“on“ circle_color=“rgba(0,0,0,0.2)“ icon_placement=“left“ content_max_width=“100%“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“||||||||“ header_text_align=“left“ header_text_color=“rgba(0,0,0,0.6)“ header_font_size=“14px“ header_line_height=“1.6em“ body_font=“||||||||“ body_text_align=“left“ body_text_color=“rgba(0,0,0,0.6)“ body_line_height=“2.2em“ module_alignment=“left“]

Wie sch\u00e4tzen B\u00fcrger die Risiken in Bezug auf AR-Spiele ein?<\/p>[\/et_pb_blurb][et_pb_blurb use_icon=“on“ font_icon=“%%20%%“ icon_color=“rgba(0,0,0,0.6)“ use_circle=“on“ circle_color=“rgba(0,0,0,0.2)“ icon_placement=“left“ content_max_width=“100%“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“||||||||“ header_text_align=“left“ header_text_color=“rgba(0,0,0,0.6)“ header_font_size=“14px“ header_line_height=“1.6em“ body_font=“||||||||“ body_text_align=“left“ body_text_color=“rgba(0,0,0,0.6)“ body_line_height=“2.2em“ module_alignment=“left“]

Was gef\u00e4llt besonders an Pok\u00e9mon Go und an „Augmented Reality“ im Allgemeinen?<\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=“18.95px|0px|30px|0px|false|false“ _builder_version=“3.19.12″][et_pb_column type=“4_4″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Zusammenfassung<\/h2>[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]

Die \u00fcberwiegende Mehrheit zeigt kein Interesse, das Nintendo-Spiel des Softwareherstellers Niantic zu spielen; potenzielle Risiken und Gefahren, die das Spiel mit sich bringt, werden als hoch eingestuft. Das ist das Ergebnis einer OmniQuest-Umfrage unter 1.000 Bundesb\u00fcrgern im eigenen Onlinepanel f\u00fcr den Zeitraum vom 2. bis 5. August 2016.<\/p>\n

\u201ePok\u00e9mon Go\u201c basiert auf der Kombination der realen und virtuellen Welt zu einer erweiterten Realit\u00e4t, der sog. \u201eAugmented Reality\u201c (AR). Die meisten Bundesb\u00fcrger finden das Konzept der AR pers\u00f6nlich nicht interessant (61%). Demnach sind nur 26% grunds\u00e4tzlich bereit, AR-Spiele spielen zu wollen. Von \u201ePok\u00e9mon Go\u201c schon einmal geh\u00f6rt haben 84% der Befragten, spielen w\u00fcrden es lediglich 14%. Als erheblich werden potenzielle Gefahren und Risiken beim Spielen von \u201ePok\u00e9mon Go\u201c eingesch\u00e4tzt. Insbesondere das …<\/p>[\/et_pb_text][et_pb_button button_url=“https:\/\/omniquest.shop\/studie-marktforschung\/fastinsights-pokemon-go“ button_text=“Zur Studie“ button_alignment=“left“ _builder_version=“3.19.12″ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“#61b444″ button_border_width=“0px“ button_border_radius=“5px“ button_letter_spacing=“1px“ button_font=“|600||on|||||“ custom_margin=“32px|||“ custom_padding=“6px||6px|“ animation_style=“fade“ button_letter_spacing_hover=“2px“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover=“2px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ button_bg_color__hover=“rgba(97,180,68,0.62)“][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“3.19.12″][et_pb_column type=“3_5″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Vorteile der Studie<\/h2>[\/et_pb_text][et_pb_blurb title=“Breites Benchmark“ use_icon=“on“ font_icon=“%%147%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“ body_font=“||||||||“]

Die wichtigsten Fragen rund um das Thema „Pok\u00e9mon Go“ und „Augmented Reality“ werden in diesem FastInsight beantwortet.<\/p>[\/et_pb_blurb][et_pb_blurb title=“Repr\u00e4sentative Ergebnisse“ use_icon=“on“ font_icon=“%%158%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“]

Der FastInsight bietet aussagekr\u00e4ftige Ergebnisse dank repr\u00e4sentativer Grundgesamtheit aktiver Onlinenutzer.<\/p>[\/et_pb_blurb][et_pb_blurb title=“Klare Implikationen“ use_icon=“on“ font_icon=“%%159%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“]

F\u00fcr Entwickler von Spielen, Apps und AR-Anwendungen bietet dieser FastInsight unmittelbar umsetzbare Handlungsempfehlungen.<\/p>[\/et_pb_blurb][et_pb_blurb title=“Kombinierte Expertise“ use_icon=“on“ font_icon=“%%169%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“]

Der FastInsight kombiniert die Forschungsexpertise, das Digitalisierungs-Know-how und das Branchenwissen von OmniQuest.<\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_image src=“https:\/\/www.omniquest.de\/marktforschung-news\/wp-content\/uploads\/2019\/02\/FastInsights_Pokemon-GO.jpg“ url=“https:\/\/omniquest.shop\/studie-marktforschung\/fastinsights-pokemon-go“ _builder_version=“3.19.12″ box_shadow_style=“preset3″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“3.19.12″ custom_padding=“18.95px|0px|50px|0px|false|false“][et_pb_column type=“3_5″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Weitere Informationen zur Studie<\/h2>[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]

Zielgruppe: <\/strong>Bev\u00f6lkerung ab 18 Jahren<\/p>\n

Quoten:\u00a0<\/strong>Bundesweit repr\u00e4sentativ nach Alter, Geschlecht, Bundesland und Haushaltsgr\u00f6\u00dfe, keine Kreuzquotierungen<\/p>\n

Fallzahl:\u00a0<\/strong>n = 1.000 Brutto-Interviews, Random-Selection nach Quoten<\/p>\n

Stichprobe: <\/strong>Online-Interviews \u00fcber das OmniQuest OmniPanel<\/p>\n

Methode: <\/strong>CAWI (Computer Assisted Web Interviews)<\/p>[\/et_pb_text][et_pb_button button_url=“https:\/\/omniquest.shop\/studie-marktforschung\/fastinsights-pokemon-go“ button_text=“Studie anzeigen“ button_alignment=“left“ _builder_version=“3.19.12″ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“#61b444″ button_border_width=“0px“ button_border_radius=“5px“ button_letter_spacing=“1px“ button_font=“|600||on|||||“ custom_margin=“32px|||“ custom_padding=“6px||6px|“ animation_style=“fade“ button_letter_spacing_hover=“2px“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover=“2px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ button_bg_color__hover=“rgba(97,180,68,0.62)“][\/et_pb_button][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Haben Sie fragen zur Studie?<\/h2>[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]

Sprechen Sie uns an. Wir helfen Ihnen gerne weiter.<\/p>\n

Telefonisch:\n+49 (0) 228 38 200-100\n\nPer E-Mail:\nonline@omniquest.de\n\nOnline:<\/p>[\/et_pb_text][et_pb_button button_url=“https:\/\/www.omniquest.de\/kontakt“ button_text=“Zum Formular“ button_alignment=“left“ _builder_version=“3.19.12″ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“#61b444″ button_border_width=“0px“ button_border_radius=“5px“ button_letter_spacing=“1px“ button_font=“|600||on|||||“ custom_margin=“32px|||“ custom_padding=“6px||6px|“ animation_style=“fade“ button_letter_spacing_hover=“2px“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover=“2px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ button_bg_color__hover=“rgba(97,180,68,0.62)“][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=“16px|16px|16px|16px|true|true“ custom_margin=“||||false“ _builder_version=“3.19.12″ background_color=“#f2f2f2″ box_shadow_style=“preset3″][et_pb_column type=“4_4″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Marktforschung f\u00fcr alle Branchen<\/h2>[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]

Weitere interessante Studien f\u00fcr alle Branchen finden Sie in unserer Studien-\u00dcbersicht:<\/p>[\/et_pb_text][et_pb_button button_url=“https:\/\/www.omniquest.de\/marktforschung-news\/marktanalysen“ button_text=“Alle Studien“ button_alignment=“left“ _builder_version=“3.19.12″ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“rgba(0,0,0,0.6)“ button_border_width=“0px“ button_border_radius=“5px“ button_letter_spacing=“1px“ button_font=“|600||on|||||“ custom_margin=“32px|||“ custom_padding=“6px||6px|“ animation_style=“fade“ button_letter_spacing_hover=“2px“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover=“2px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ button_bg_color__hover=“rgba(0,0,0,0.3)“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"

Marktforschungsstudie „FastInsights – Pok\u00e9mon GO“Wie hoch ist das grunds\u00e4tzliche Interesse an „Augmented Reality“?Wie sch\u00e4tzen B\u00fcrger die Risiken in Bezug auf AR-Spiele ein?Was gef\u00e4llt besonders an Pok\u00e9mon Go und an „Augmented Reality“ im Allgemeinen?ZusammenfassungDie \u00fcberwiegende Mehrheit zeigt kein Interesse, das Nintendo-Spiel des Softwareherstellers Niantic zu spielen; potenzielle Risiken und Gefahren, die das Spiel mit sich bringt, […]<\/p>\n","protected":false},"author":1,"featured_media":35054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[482],"tags":[],"class_list":["post-35053","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medien","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nMarktforschung Pok\u00e9mon GO - Repr\u00e4sentative Studie - OmniQuest News<\/title>\n<meta name=\"description\" content=\"Marktforschung Pok\u00e9mon GO - Repr\u00e4sentative Studie zum Thema Pok\u00e9mon GO - Aktuelle Marktforschung zum Thema Augmented Reality - Breites Benchmark | OmniQuest\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/omniquest.shop\/studie-marktforschung\/fastinsights-pokemon-go\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OmniQuest-Studie "FastInsights - Pok\u00e9mon GO"\" \/>\n<meta property=\"og:description\" content=\"Mehrheit der Bev\u00f6lkerung sieht Risiken im \u201ePok\u00e9mon Go\u201c-Hype | Repr\u00e4sentative Studie zum Thema Pok\u00e9mon GO - Aktuelle Marktforschung - Augmented Reality - Breites Benchmark | OmniQuest\" \/>\n<meta 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