{"id":35062,"date":"2018-10-18T14:08:20","date_gmt":"2018-10-18T12:08:20","guid":{"rendered":"https:\/\/www.omniquest.de\/marktforschung-news\/?p=35062"},"modified":"2019-02-19T13:07:08","modified_gmt":"2019-02-19T12:07:08","slug":"studie-marktforschung-sport","status":"publish","type":"post","link":"https:\/\/www.omniquest.de\/marktforschung-news\/marktanalysen\/lifestyle\/studie-marktforschung-sport","title":{"rendered":"OmniQuest-Studie \u201eFastInsights Sport-Barometer\u201c \u2013 Mehr Sport durch Fitness-Gadgets?"},"content":{"rendered":"\n\n[et_pb_section fb_built=“1″ _builder_version=“3.19.12″][et_pb_row _builder_version=“3.19.12″][et_pb_column type=“4_4″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Marktforschungsstudie „FastInsights – Sport Barometer“<\/h2>[\/et_pb_text][et_pb_blurb use_icon=“on“ font_icon=“%%20%%“ icon_color=“rgba(0,0,0,0.6)“ use_circle=“on“ circle_color=“rgba(0,0,0,0.2)“ icon_placement=“left“ content_max_width=“100%“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“||||||||“ header_text_align=“left“ header_text_color=“rgba(0,0,0,0.6)“ header_font_size=“14px“ header_line_height=“1.6em“ body_font=“||||||||“ body_text_align=“left“ body_text_color=“rgba(0,0,0,0.6)“ body_line_height=“2.2em“ module_alignment=“left“]

Wie verbreitet sind Fitness-Gadgets (Fitness-Armband\/Smartwatch)?<\/p>[\/et_pb_blurb][et_pb_blurb use_icon=“on“ font_icon=“%%20%%“ icon_color=“rgba(0,0,0,0.6)“ use_circle=“on“ circle_color=“rgba(0,0,0,0.2)“ icon_placement=“left“ content_max_width=“100%“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“||||||||“ header_text_align=“left“ header_text_color=“rgba(0,0,0,0.6)“ header_font_size=“14px“ header_line_height=“1.6em“ body_font=“||||||||“ body_text_align=“left“ body_text_color=“rgba(0,0,0,0.6)“ body_line_height=“2.2em“ module_alignment=“left“]

Wie viel Sport wird in Deutschland getrieben?<\/p>[\/et_pb_blurb][et_pb_blurb use_icon=“on“ font_icon=“%%20%%“ icon_color=“rgba(0,0,0,0.6)“ use_circle=“on“ circle_color=“rgba(0,0,0,0.2)“ icon_placement=“left“ content_max_width=“100%“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“||||||||“ header_text_align=“left“ header_text_color=“rgba(0,0,0,0.6)“ header_font_size=“14px“ header_line_height=“1.6em“ body_font=“||||||||“ body_text_align=“left“ body_text_color=“rgba(0,0,0,0.6)“ body_line_height=“2.2em“ module_alignment=“left“]

Welche sind die beliebtesten Sportarten?<\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=“18.95px|0px|30px|0px|false|false“ _builder_version=“3.19.12″][et_pb_column type=“4_4″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Zusammenfassung<\/h2>[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]

Jeder Vierte (27%) besitzt inzwischen ein Fitness-Armband, eine Smartwatch oder sogar beides. Gleichzeitig wird mehr Sport ge-trieben. Dies ist das Ergebnis einer OmniQuest-Umfrage im eige-nen Onlinepanel unter 743 aktiv Sporttreibenden im Zeitraum vom 02. bis 04. Oktober 2018. Bei einer vergleichbaren Erhebung im Juli 2016 erkl\u00e4rten lediglich 21 Prozent der Befragten, eines dieser Ger\u00e4te zu besitzen.<\/p>\n

W\u00e4hrend der Anteil der aktiv Sporttreibenden mit 74 Prozent ge-gen\u00fcber 2016 (72%) nahezu gleich geblieben ist, sind diese sport-lich aktiver als vor zwei Jahren. Mit einer Gesamtzeit von vier Stunden und 34 Minuten wird im Durchschnitt in der Woche rund eine halbe Stunde mehr Sport getrieben (2016: 3 Stunden und 58 Minuten). Dieser Anstieg zeigt sich bei …<\/p>[\/et_pb_text][et_pb_button button_url=“https:\/\/omniquest.shop\/studie-marktforschung\/fastinsights-sport-barometer“ button_text=“Zur Studie“ button_alignment=“left“ _builder_version=“3.19.12″ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“#61b444″ button_border_width=“0px“ button_border_radius=“5px“ button_letter_spacing=“1px“ button_font=“|600||on|||||“ custom_margin=“32px|||“ custom_padding=“6px||6px|“ animation_style=“fade“ button_letter_spacing_hover=“2px“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover=“2px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ button_bg_color__hover=“rgba(97,180,68,0.62)“][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“3.19.12″][et_pb_column type=“3_5″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Vorteile der Studie<\/h2>[\/et_pb_text][et_pb_blurb title=“Breites Benchmark“ use_icon=“on“ font_icon=“%%147%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“ body_font=“||||||||“]

Die wichtigsten Anbieter werden in diesem FastInsight verglichen und St\u00e4rken bzw. Schw\u00e4chen aller Anbieter aufgezeigt.<\/p>[\/et_pb_blurb][et_pb_blurb title=“Repr\u00e4sentative Ergebnisse“ use_icon=“on“ font_icon=“%%158%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“]

Der FastInsight bietet aussagekr\u00e4ftige Ergebnisse dank repr\u00e4sentativer Grundgesamtheit aktiver Onlinenutzer.<\/p>[\/et_pb_blurb][et_pb_blurb title=“Klare Implikationen“ use_icon=“on“ font_icon=“%%159%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“]

In diesem FastInsight werden Zahlen rund um das Thema Sport in Deutschland aufgezeigt.<\/p>[\/et_pb_blurb][et_pb_blurb title=“Kombinierte Expertise“ use_icon=“on“ font_icon=“%%169%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“]

Der FastInsight kombiniert die Forschungsexpertise, das Digitalisierungs-Know-how und das Branchenwissen von OmniQuest.<\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_image src=“https:\/\/www.omniquest.de\/marktforschung-news\/wp-content\/uploads\/2019\/02\/FastInsights_Sport-Baromete.jpg“ url=“https:\/\/omniquest.shop\/studie-marktforschung\/fastinsights-sport-barometer“ _builder_version=“3.19.12″ box_shadow_style=“preset3″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“3.19.12″ custom_padding=“18.95px|0px|50px|0px|false|false“][et_pb_column type=“3_5″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Weitere Informationen zur Studie<\/h2>[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]

Zielgruppe: <\/strong>Bev\u00f6lkerung ab 18 Jahren<\/p>\n

Quoten: <\/strong>Bundesweit repr\u00e4sentativ nach Alter, Geschlecht, Bundesland und Haushaltsgr\u00f6\u00dfe, keine Kreuzquotierungen<\/p>\n

Fallzahl:\u00a0<\/strong>n = 722 Brutto-Interviews, Random-Selection nach Quoten<\/p>\n

Stichprobe: <\/strong>Online-Interviews \u00fcber das OmniQuest OmniPanel<\/p>\n

Methode: <\/strong>CAWI (Computer Assisted Web Interviews)<\/p>[\/et_pb_text][et_pb_button button_url=“https:\/\/omniquest.shop\/studie-marktforschung\/fastinsights-sport-barometer“ button_text=“Studie anzeigen“ button_alignment=“left“ _builder_version=“3.19.12″ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“#61b444″ button_border_width=“0px“ button_border_radius=“5px“ button_letter_spacing=“1px“ button_font=“|600||on|||||“ custom_margin=“32px|||“ custom_padding=“6px||6px|“ animation_style=“fade“ button_letter_spacing_hover=“2px“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover=“2px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ button_bg_color__hover=“rgba(97,180,68,0.62)“][\/et_pb_button][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Haben Sie fragen zur Studie?<\/h2>[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]

Sprechen Sie uns an. Wir helfen Ihnen gerne weiter.<\/p>\n

Telefonisch:\n+49 (0) 228 38 200-100\n\nPer E-Mail:\nonline@omniquest.de\n\nOnline:<\/p>[\/et_pb_text][et_pb_button button_url=“https:\/\/www.omniquest.de\/kontakt“ button_text=“Zum Formular“ button_alignment=“left“ _builder_version=“3.19.12″ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“#61b444″ button_border_width=“0px“ button_border_radius=“5px“ button_letter_spacing=“1px“ button_font=“|600||on|||||“ custom_margin=“32px|||“ custom_padding=“6px||6px|“ animation_style=“fade“ button_letter_spacing_hover=“2px“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover=“2px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ button_bg_color__hover=“rgba(97,180,68,0.62)“][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=“16px|16px|16px|16px|true|true“ custom_margin=“||||false“ _builder_version=“3.19.12″ background_color=“#f2f2f2″ box_shadow_style=“preset3″][et_pb_column type=“4_4″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Marktforschung f\u00fcr alle Branchen<\/h2>[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]

Weitere interessante Studien f\u00fcr alle Branchen finden Sie in unserer Studien-\u00dcbersicht:<\/p>[\/et_pb_text][et_pb_button button_url=“https:\/\/www.omniquest.de\/marktforschung-news\/marktanalysen“ button_text=“Alle Studien“ button_alignment=“left“ _builder_version=“3.19.12″ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“rgba(0,0,0,0.6)“ button_border_width=“0px“ button_border_radius=“5px“ button_letter_spacing=“1px“ button_font=“|600||on|||||“ custom_margin=“32px|||“ custom_padding=“6px||6px|“ animation_style=“fade“ button_letter_spacing_hover=“2px“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover=“2px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ button_bg_color__hover=“rgba(0,0,0,0.3)“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"

Marktforschungsstudie „FastInsights – Sport Barometer“Wie verbreitet sind Fitness-Gadgets (Fitness-Armband\/Smartwatch)?Wie viel Sport wird in Deutschland getrieben?Welche sind die beliebtesten Sportarten?ZusammenfassungJeder Vierte (27%) besitzt inzwischen ein Fitness-Armband, eine Smartwatch oder sogar beides. Gleichzeitig wird mehr Sport ge-trieben. Dies ist das Ergebnis einer OmniQuest-Umfrage im eige-nen Onlinepanel unter 743 aktiv Sporttreibenden im Zeitraum vom 02. bis 04. Oktober […]<\/p>\n","protected":false},"author":1,"featured_media":35063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[481],"tags":[],"class_list":["post-35062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nMarktforschung Sport - Repr\u00e4sentative Studie - OmniQuest News<\/title>\n<meta name=\"description\" content=\"Marktforschung Sport - Repr\u00e4sentative Studie zum Thema Sport, z.B. f\u00fcr Hersteller und Anbieter von Sport-Artikeln - Breites Benchmark | OmniQuest\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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