{"id":35098,"date":"2018-04-23T14:30:04","date_gmt":"2018-04-23T12:30:04","guid":{"rendered":"https:\/\/www.omniquest.de\/marktforschung-news\/?p=35098"},"modified":"2019-02-19T14:06:31","modified_gmt":"2019-02-19T13:06:31","slug":"studie-marktforschung-fast-food","status":"publish","type":"post","link":"https:\/\/www.omniquest.de\/marktforschung-news\/marktanalysen\/lebensmittel\/studie-marktforschung-fast-food","title":{"rendered":"OmniQuest-Studie \u201eOmniCheck Fast Food\u201c \u2013 Ihr Imagebarometer f\u00fcr die Fast Food Gastronomiebranche"},"content":{"rendered":"\n\n[et_pb_section fb_built=“1″ _builder_version=“3.19.12″][et_pb_row _builder_version=“3.19.12″][et_pb_column type=“4_4″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Marktforschungsstudie „OmniCheck – Fast Food“<\/h2>[\/et_pb_text][et_pb_blurb use_icon=“on“ font_icon=“%%20%%“ icon_color=“rgba(0,0,0,0.6)“ use_circle=“on“ circle_color=“rgba(0,0,0,0.2)“ icon_placement=“left“ content_max_width=“100%“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“||||||||“ header_text_align=“left“ header_text_color=“rgba(0,0,0,0.6)“ header_font_size=“14px“ header_line_height=“1.6em“ body_font=“||||||||“ body_text_align=“left“ body_text_color=“rgba(0,0,0,0.6)“ body_line_height=“2.2em“ module_alignment=“left“]

Wo wird am h\u00e4ufigsten gegessen?<\/p>[\/et_pb_blurb][et_pb_blurb use_icon=“on“ font_icon=“%%20%%“ icon_color=“rgba(0,0,0,0.6)“ use_circle=“on“ circle_color=“rgba(0,0,0,0.2)“ icon_placement=“left“ content_max_width=“100%“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“||||||||“ header_text_align=“left“ header_text_color=“rgba(0,0,0,0.6)“ header_font_size=“14px“ header_line_height=“1.6em“ body_font=“||||||||“ body_text_align=“left“ body_text_color=“rgba(0,0,0,0.6)“ body_line_height=“2.2em“ module_alignment=“left“]

Welche Anbieter liegen mit ihrem Angebot genau im Trend?<\/p>[\/et_pb_blurb][et_pb_blurb use_icon=“on“ font_icon=“%%20%%“ icon_color=“rgba(0,0,0,0.6)“ use_circle=“on“ circle_color=“rgba(0,0,0,0.2)“ icon_placement=“left“ content_max_width=“100%“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“||||||||“ header_text_align=“left“ header_text_color=“rgba(0,0,0,0.6)“ header_font_size=“14px“ header_line_height=“1.6em“ body_font=“||||||||“ body_text_align=“left“ body_text_color=“rgba(0,0,0,0.6)“ body_line_height=“2.2em“ module_alignment=“left“]

Wessen Image wird als besonders zeitgem\u00e4\u00df, vertrauensw\u00fcrdig oder umweltbewusst wahrgenommen?<\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=“18.95px|0px|30px|0px|false|false“ _builder_version=“3.19.12″][et_pb_column type=“4_4″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Zusammenfassung<\/h2>[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]

Im M\u00e4rz 2018 f\u00fchrte OmniQuest diese Studie in der ersten Welle dieses Jahres im institutseigenen Onlinepanel OmniPanel durch. In der Zeit vom 05.-09.03.2018 wurden 1000 Personen bundesweit repr\u00e4sentativ nach Alter, Geschlecht und Bundesland befragt. Dieser Benchmark in seiner mittlerweile f\u00fcnften Auflage vergleicht alle wichtigen Anbieter im Bereich Fast Food, darunter auch McDonald\u2019s, Burger King, KFC und Pizza Hut. OmniQuest f\u00fchrt diese Studie seit Anfang 2016 in jeweils zwei Jahreswellen durch.<\/p>\n

Erfragt wird unter anderem das Lieblingsrestaurant und welche Faktoren, z. B. Vielfalt der Speisen, Atmosph\u00e4re oder Schnelligkeit, dahingehend eine entscheidende Bedeutung beikommt. Das Image welcher Restaurants wird als besonders innovativ, abwechslungsreich oder gesund wahrgenommen und wo f\u00fchlt man sich besonders wohl? Wohin geht man ohne schlechtes Gewissen essen und wer bietet h\u00f6chste Produktqualit\u00e4t? Dies und vieles mehr beantwortet diese umfassende Studie.<\/p>\n

Der Omnicheck \u201eFast Food\u201c betrachtet alle Wettbewerber des Bereichs hinsichtlich einer Vielzahl von Gesichtspunkten, nicht zuletzt auch anhand des Net Promotor Score (NPS) und eines ausf\u00fchrlichen Attraktivit\u00e4tsrankings. Weitere Analysen hinsichtlich neuer Trends und Essenskonzepte runden diese Benchmark ab und machen sie zu einem Mu\u00df f\u00fcr alle Branchenexperten.<\/p>[\/et_pb_text][et_pb_button button_url=“https:\/\/omniquest.shop\/studie-marktforschung\/omnicheck-fast-food“ button_text=“Zur Studie“ button_alignment=“left“ _builder_version=“3.19.12″ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“#61b444″ button_border_width=“0px“ button_border_radius=“5px“ button_letter_spacing=“1px“ button_font=“|600||on|||||“ custom_margin=“32px|||“ custom_padding=“6px||6px|“ animation_style=“fade“ button_letter_spacing_hover=“2px“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover=“2px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ button_bg_color__hover=“rgba(97,180,68,0.62)“][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“3.19.12″][et_pb_column type=“3_5″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Vorteile der Studie<\/h2>[\/et_pb_text][et_pb_blurb title=“Breites Benchmark“ use_icon=“on“ font_icon=“%%147%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“ body_font=“||||||||“]

Die wichtigsten Anbieter werden in diesem OmniCheck verglichen und St\u00e4rken bzw. Schw\u00e4chen aller Anbieter aufgezeigt.<\/p>[\/et_pb_blurb][et_pb_blurb title=“Repr\u00e4sentative Ergebnisse“ use_icon=“on“ font_icon=“%%158%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“]

Der OmniCheck bietet aussagekr\u00e4ftige Ergebnisse dank repr\u00e4sentativer Grundgesamtheit aktiver Onlinenutzer.<\/p>[\/et_pb_blurb][et_pb_blurb title=“Klare Implikationen“ use_icon=“on“ font_icon=“%%159%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“]

F\u00fcr Fast-Food-Anbieter bietet dieser OmniCheck unmittelbar umsetzbare Handlungsempfehlungen.<\/p>[\/et_pb_blurb][et_pb_blurb title=“Kombinierte Expertise“ use_icon=“on“ font_icon=“%%169%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“]

Der OmniCheck kombiniert die Forschungsexpertise, das Digitalisierungs-Know-how und das Branchenwissen von OmniQuest.<\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_image src=“https:\/\/www.omniquest.de\/marktforschung-news\/wp-content\/uploads\/2019\/02\/OmniCheck_Fastfood.jpg“ url=“https:\/\/omniquest.shop\/studie-marktforschung\/omnicheck-fast-food“ _builder_version=“3.19.12″ box_shadow_style=“preset3″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“3.19.12″ custom_padding=“18.95px|0px|50px|0px|false|false“][et_pb_column type=“3_5″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Weitere Informationen zur Studie<\/h2>[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]

Zielgruppe: <\/strong>Bev\u00f6lkerung ab 18 Jahren<\/p>\n

Quoten:\u00a0<\/strong>Bundesweit repr\u00e4sentativ nach Alter, Geschlecht, Bundesland und Haushaltsgr\u00f6\u00dfe, keine Kreuzquotierungen<\/p>\n

Fallzahl:\u00a0<\/strong>n = 1.000 Brutto-Interviews, Random-Selection nach Quoten<\/p>\n

Stichprobe: <\/strong>Online-Interviews \u00fcber das OmniQuest OmniPanel<\/p>\n

Methode: <\/strong>CAWI (Computer Assisted Web Interviews)<\/p>\n

Fragebogen: <\/strong>24 offene\/geschlossene Fragen<\/p>[\/et_pb_text][et_pb_button button_url=“https:\/\/omniquest.shop\/studie-marktforschung\/omnicheck-fast-food“ button_text=“Studie anzeigen“ button_alignment=“left“ _builder_version=“3.19.12″ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“#61b444″ button_border_width=“0px“ button_border_radius=“5px“ button_letter_spacing=“1px“ button_font=“|600||on|||||“ custom_margin=“32px|||“ custom_padding=“6px||6px|“ animation_style=“fade“ button_letter_spacing_hover=“2px“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover=“2px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ button_bg_color__hover=“rgba(97,180,68,0.62)“][\/et_pb_button][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Haben Sie fragen zur Studie?<\/h2>[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]

Sprechen Sie uns an. Wir helfen Ihnen gerne weiter.<\/p>\n

Telefonisch:\n+49 (0) 228 38 200-100\n\nPer E-Mail:\nonline@omniquest.de\n\nOnline:<\/p>[\/et_pb_text][et_pb_button button_url=“https:\/\/www.omniquest.de\/kontakt“ button_text=“Zum Formular“ button_alignment=“left“ _builder_version=“3.19.12″ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“#61b444″ button_border_width=“0px“ button_border_radius=“5px“ button_letter_spacing=“1px“ button_font=“|600||on|||||“ custom_margin=“32px|||“ custom_padding=“6px||6px|“ animation_style=“fade“ button_letter_spacing_hover=“2px“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover=“2px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ button_bg_color__hover=“rgba(97,180,68,0.62)“][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=“16px|16px|16px|16px|true|true“ custom_margin=“||||false“ _builder_version=“3.19.12″ background_color=“#f2f2f2″ box_shadow_style=“preset3″][et_pb_column type=“4_4″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Marktforschung f\u00fcr alle Branchen<\/h2>[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]

Weitere interessante Studien f\u00fcr alle Branchen finden Sie in unserer Studien-\u00dcbersicht:<\/p>[\/et_pb_text][et_pb_button button_url=“https:\/\/www.omniquest.de\/marktforschung-news\/marktanalysen“ button_text=“Alle Studien“ button_alignment=“left“ _builder_version=“3.19.12″ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“rgba(0,0,0,0.6)“ button_border_width=“0px“ button_border_radius=“5px“ button_letter_spacing=“1px“ button_font=“|600||on|||||“ custom_margin=“32px|||“ custom_padding=“6px||6px|“ animation_style=“fade“ button_letter_spacing_hover=“2px“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover=“2px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ button_bg_color__hover=“rgba(0,0,0,0.3)“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"

Marktforschungsstudie „OmniCheck – Fast Food“Wo wird am h\u00e4ufigsten gegessen?Welche Anbieter liegen mit ihrem Angebot genau im Trend?Wessen Image wird als besonders zeitgem\u00e4\u00df, vertrauensw\u00fcrdig oder umweltbewusst wahrgenommen?ZusammenfassungIm M\u00e4rz 2018 f\u00fchrte OmniQuest diese Studie in der ersten Welle dieses Jahres im institutseigenen Onlinepanel OmniPanel durch. In der Zeit vom 05.-09.03.2018 wurden 1000 Personen bundesweit repr\u00e4sentativ nach Alter, […]<\/p>\n","protected":false},"author":1,"featured_media":35099,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[480],"tags":[],"class_list":["post-35098","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lebensmittel","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nMarktforschung Fast Food - Repr\u00e4sentative Studie - OmniQuest News<\/title>\n<meta name=\"description\" content=\"Marktforschung Fast Food - Repr\u00e4sentative Studie zum Fast Food - Handlungsempfehlungen f\u00fcr Anbieter - Breites Benchmark - Image Analyse | OmniQuest\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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