{"id":35119,"date":"2017-05-30T14:48:03","date_gmt":"2017-05-30T12:48:03","guid":{"rendered":"https:\/\/www.omniquest.de\/marktforschung-news\/?p=35119"},"modified":"2019-02-19T14:16:06","modified_gmt":"2019-02-19T13:16:06","slug":"studie-marktforschung-bier","status":"publish","type":"post","link":"https:\/\/www.omniquest.de\/marktforschung-news\/marktanalysen\/lebensmittel\/studie-marktforschung-bier","title":{"rendered":"OmniQuest-Studie \u201eFastInsights Biergenuss\u201c \u2013 Zwei Drittel der deutschen Biertrinker unterst\u00fctzen lokale und regionale Brauereien"},"content":{"rendered":"\n\n[et_pb_section fb_built=“1″ _builder_version=“3.19.12″][et_pb_row _builder_version=“3.19.12″][et_pb_column type=“4_4″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Marktforschungsstudie „FastInsights – Biergenuss“<\/h2>[\/et_pb_text][et_pb_blurb use_icon=“on“ font_icon=“%%20%%“ icon_color=“rgba(0,0,0,0.6)“ use_circle=“on“ circle_color=“rgba(0,0,0,0.2)“ icon_placement=“left“ content_max_width=“100%“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“||||||||“ header_text_align=“left“ header_text_color=“rgba(0,0,0,0.6)“ header_font_size=“14px“ header_line_height=“1.6em“ body_font=“||||||||“ body_text_align=“left“ body_text_color=“rgba(0,0,0,0.6)“ body_line_height=“2.2em“ module_alignment=“left“]Welche sind die beliebtesten Biersorten?[\/et_pb_blurb][et_pb_blurb use_icon=“on“ font_icon=“%%20%%“ icon_color=“rgba(0,0,0,0.6)“ use_circle=“on“ circle_color=“rgba(0,0,0,0.2)“ icon_placement=“left“ content_max_width=“100%“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“||||||||“ header_text_align=“left“ header_text_color=“rgba(0,0,0,0.6)“ header_font_size=“14px“ header_line_height=“1.6em“ body_font=“||||||||“ body_text_align=“left“ body_text_color=“rgba(0,0,0,0.6)“ body_line_height=“2.2em“ module_alignment=“left“]Wann, wo und wie wird Bier am liebsten konsumiert?[\/et_pb_blurb][et_pb_blurb use_icon=“on“ font_icon=“%%20%%“ icon_color=“rgba(0,0,0,0.6)“ use_circle=“on“ circle_color=“rgba(0,0,0,0.2)“ icon_placement=“left“ content_max_width=“100%“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“||||||||“ header_text_align=“left“ header_text_color=“rgba(0,0,0,0.6)“ header_font_size=“14px“ header_line_height=“1.6em“ body_font=“||||||||“ body_text_align=“left“ body_text_color=“rgba(0,0,0,0.6)“ body_line_height=“2.2em“ module_alignment=“left“]Welchen Preis sind Konsumenten bereit f\u00fcr Bier zu bezahlen?[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=“18.95px|0px|30px|0px|false|false“ _builder_version=“3.19.12″][et_pb_column type=“4_4″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Zusammenfassung<\/h2>[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]

Wenn es um Bier geht, bleibt der Deutsche seiner Region treu: 64,3% der Befragten geben an, die lokalen Brauereien in ihrer Region zu unterst\u00fctzen. Dies ergab eine OmniQuest-Umfrage unter 1.000 Bundesb\u00fcrgern im eigenen Onlinepanel f\u00fcr den Zeitraum vom 9. bis 11. Mai 2017.<\/p>\n

Tendenziell zeigt sich au\u00dferdem, dass Bier nach wie vor eher \u201eM\u00e4nnersache\u201c ist: \u00dcber die H\u00e4lfte der Befragten (54,6%) trinken zumindest gelegentlich Bier, M\u00e4nner trinken dabei mit einem Anteil von 71% wesentlich h\u00e4ufiger Bier als Frauen (39%). Auch in der Frequenz zeigen sich Unterschiede zwischen …<\/p>[\/et_pb_text][et_pb_button button_url=“https:\/\/omniquest.shop\/studie-marktforschung\/fastinsights-bier-genuss“ button_text=“Zur Studie“ button_alignment=“left“ _builder_version=“3.19.12″ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“#61b444″ button_border_width=“0px“ button_border_radius=“5px“ button_letter_spacing=“1px“ button_font=“|600||on|||||“ custom_margin=“32px|||“ custom_padding=“6px||6px|“ animation_style=“fade“ button_letter_spacing_hover=“2px“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover=“2px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ button_bg_color__hover=“rgba(97,180,68,0.62)“][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“3.19.12″][et_pb_column type=“3_5″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Vorteile der Studie<\/h2>[\/et_pb_text][et_pb_blurb title=“Breites Benchmark“ use_icon=“on“ font_icon=“%%147%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“ body_font=“||||||||“]

Die wichtigsten Anbieter werden in diesem FastInsight verglichen und St\u00e4rken bzw. Schw\u00e4chen aller Anbieter aufgezeigt.<\/p>[\/et_pb_blurb][et_pb_blurb title=“Repr\u00e4sentative Ergebnisse“ use_icon=“on“ font_icon=“%%158%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“]

Der FastInsight bietet aussagekr\u00e4ftige Ergebnisse dank repr\u00e4sentativer Grundgesamtheit aktiver Onlinenutzer.<\/p>[\/et_pb_blurb][et_pb_blurb title=“Klare Implikationen“ use_icon=“on“ font_icon=“%%159%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“]

Diese Studie bietet unmittelbar umsetzbare Handlungsempfehlungen.<\/p>[\/et_pb_blurb][et_pb_blurb title=“Kombinierte Expertise“ use_icon=“on“ font_icon=“%%169%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“]

Der FastInsight kombiniert die Forschungsexpertise, das Digitalisierungs-Know-how und das Branchenwissen von OmniQuest.\n<\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_image src=“https:\/\/www.omniquest.de\/marktforschung-news\/wp-content\/uploads\/2019\/02\/FastInsights_Biergenuss.jpg“ url=“https:\/\/omniquest.shop\/studie-marktforschung\/fastinsights-bier-genuss“ _builder_version=“3.19.12″ box_shadow_style=“preset3″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“3.19.12″ custom_padding=“18.95px|0px|50px|0px|false|false“][et_pb_column type=“3_5″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Weitere Informationen zur Studie<\/h2>[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]

Zielgruppe: <\/strong>Bev\u00f6lkerung ab 18 Jahren<\/p>\n

Quoten:\u00a0<\/strong>Bundesweit repr\u00e4sentativ nach Alter, Geschlecht, Bundesland und Haushaltsgr\u00f6\u00dfe, keine Kreuzquotierungen<\/p>\n

Fallzahl:\u00a0<\/strong>n = 1.000 Brutto-Interviews, Random-Selection nach Quoten<\/p>\n

Stichprobe: <\/strong>Online-Interviews \u00fcber das OmniQuest OmniPanel<\/p>\n

Methode: <\/strong>CAWI (Computer Assisted Web Interviews)<\/p>[\/et_pb_text][et_pb_button button_url=“https:\/\/omniquest.shop\/studie-marktforschung\/fastinsights-bier-genuss“ button_text=“Studie anzeigen“ button_alignment=“left“ _builder_version=“3.19.12″ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“#61b444″ button_border_width=“0px“ button_border_radius=“5px“ button_letter_spacing=“1px“ button_font=“|600||on|||||“ custom_margin=“32px|||“ custom_padding=“6px||6px|“ animation_style=“fade“ button_letter_spacing_hover=“2px“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover=“2px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ button_bg_color__hover=“rgba(97,180,68,0.62)“][\/et_pb_button][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Haben Sie fragen zur Studie?<\/h2>[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]

Sprechen Sie uns an. Wir helfen Ihnen gerne weiter.<\/p>\n

Telefonisch:\n+49 (0) 228 38 200-100\n\nPer E-Mail:\nonline@omniquest.de\n\nOnline:<\/p>[\/et_pb_text][et_pb_button button_url=“https:\/\/www.omniquest.de\/kontakt“ button_text=“Zum Formular“ button_alignment=“left“ _builder_version=“3.19.12″ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“#61b444″ button_border_width=“0px“ button_border_radius=“5px“ button_letter_spacing=“1px“ button_font=“|600||on|||||“ custom_margin=“32px|||“ custom_padding=“6px||6px|“ animation_style=“fade“ button_letter_spacing_hover=“2px“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover=“2px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ button_bg_color__hover=“rgba(97,180,68,0.62)“][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=“16px|16px|16px|16px|true|true“ custom_margin=“||||false“ _builder_version=“3.19.12″ background_color=“#f2f2f2″ box_shadow_style=“preset3″][et_pb_column type=“4_4″ _builder_version=“3.19.12″ parallax=“off“ parallax_method=“on“][et_pb_text _builder_version=“3.19.12″]

Marktforschung f\u00fcr alle Branchen<\/h2>[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]

Weitere interessante Studien f\u00fcr alle Branchen finden Sie in unserer Studien-\u00dcbersicht:<\/p>[\/et_pb_text][et_pb_button button_url=“https:\/\/www.omniquest.de\/marktforschung-news\/marktanalysen“ button_text=“Alle Studien“ button_alignment=“left“ _builder_version=“3.19.12″ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“rgba(0,0,0,0.6)“ button_border_width=“0px“ button_border_radius=“5px“ button_letter_spacing=“1px“ button_font=“|600||on|||||“ custom_margin=“32px|||“ custom_padding=“6px||6px|“ animation_style=“fade“ button_letter_spacing_hover=“2px“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover=“2px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ button_bg_color__hover=“rgba(0,0,0,0.3)“][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n\n","protected":false},"excerpt":{"rendered":"

Marktforschungsstudie „FastInsights – Biergenuss“Welche sind die beliebtesten Biersorten?Wann, wo und wie wird Bier am liebsten konsumiert?Welchen Preis sind Konsumenten bereit f\u00fcr Bier zu bezahlen?ZusammenfassungWenn es um Bier geht, bleibt der Deutsche seiner Region treu: 64,3% der Befragten geben an, die lokalen Brauereien in ihrer Region zu unterst\u00fctzen. Dies ergab eine OmniQuest-Umfrage unter 1.000 Bundesb\u00fcrgern im […]<\/p>\n","protected":false},"author":1,"featured_media":35120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[480],"tags":[],"class_list":["post-35119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lebensmittel","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nMarktforschung Bier - Repr\u00e4sentative Studie - OmniQuest News<\/title>\n<meta name=\"description\" content=\"Marktforschung Bier - Repr\u00e4sentative Studie zum Thema Biergenuss - Aktuelle Marktforschung f\u00fcr die Getr\u00e4nkebranche - Breites Benchmark | OmniQuest\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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