{"id":35525,"date":"2019-02-12T12:06:56","date_gmt":"2019-02-12T11:06:56","guid":{"rendered":"https:\/\/www.omniquest.de\/marktforschung-news\/?p=35525"},"modified":"2019-05-22T16:45:16","modified_gmt":"2019-05-22T14:45:16","slug":"studie-marktforschung-versicherungen","status":"publish","type":"post","link":"https:\/\/www.omniquest.de\/marktforschung-news\/marktanalysen\/finanzen\/studie-marktforschung-versicherungen","title":{"rendered":"OmniQuest-Studie \u201eOmniCheck Geldanlagen & Versicherungen\u201c \u2013 Deutsche scheuen Anlagerisiko und sind gut versichert"},"content":{"rendered":"

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Marktforschungsstudie „OmniCheck – Geldanlagen & Versicherungen“<\/h2>\n

[\/et_pb_text][et_pb_blurb use_icon=“on“ font_icon=“%%20%%“ icon_color=“rgba(0,0,0,0.6)“ use_circle=“on“ circle_color=“rgba(0,0,0,0.2)“ icon_placement=“left“ content_max_width=“100%“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“||||||||“ header_text_align=“left“ header_text_color=“rgba(0,0,0,0.6)“ header_font_size=“14px“ header_line_height=“1.6em“ body_font=“||||||||“ body_text_align=“left“ body_text_color=“rgba(0,0,0,0.6)“ body_line_height=“2.2em“ module_alignment=“left“]<\/p>\n

Welches sind die beliebtesten Anlageformen?<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=“on“ font_icon=“%%20%%“ icon_color=“rgba(0,0,0,0.6)“ use_circle=“on“ circle_color=“rgba(0,0,0,0.2)“ icon_placement=“left“ content_max_width=“100%“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“||||||||“ header_text_align=“left“ header_text_color=“rgba(0,0,0,0.6)“ header_font_size=“14px“ header_line_height=“1.6em“ body_font=“||||||||“ body_text_align=“left“ body_text_color=“rgba(0,0,0,0.6)“ body_line_height=“2.2em“ module_alignment=“left“]<\/p>\n

Welches sind die Anlageziele der Deutschen und wie viel Geld wird investiert?<\/p>\n

[\/et_pb_blurb][et_pb_blurb use_icon=“on“ font_icon=“%%20%%“ icon_color=“rgba(0,0,0,0.6)“ use_circle=“on“ circle_color=“rgba(0,0,0,0.2)“ icon_placement=“left“ content_max_width=“100%“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“||||||||“ header_text_align=“left“ header_text_color=“rgba(0,0,0,0.6)“ header_font_size=“14px“ header_line_height=“1.6em“ body_font=“||||||||“ body_text_align=“left“ body_text_color=“rgba(0,0,0,0.6)“ body_line_height=“2.2em“ module_alignment=“left“]<\/p>\n

Welche sind die wichtigsten Entscheidungskriterien f\u00fcr den Versicherungsabschluss und wie bedeutsam sind die verschiedenen digitalen Angebote der Versicherungen?<\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding=“18.95px|0px|30px|0px|false|false“ _builder_version=“3.22.3″][et_pb_column type=“4_4″ _builder_version=“3.19.12″][et_pb_text _builder_version=“3.19.12″]<\/p>\n

Zusammenfassung<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]<\/p>\n

Die Mehrheit der befragten Geldanleger (57%) bezeichnet sich als konservative oder defensive Anleger, entsprechend sind auch die beliebtesten Anlageformen das Sparkonto (50%), das Tages- bzw. Festgeldkonto (36%) und der Bausparvertrag (27%). Nahezu jeder Befragungsteilnehmer (94%) besitzt au\u00dferdem mindestens eines der g\u00e4ngigsten Versicherungsprodukte, entsprechend f\u00fchlen sich 90 Prozent der Versicherten gut bzw. sehr gut versichert. Dies ist das Ergebnis einer online-repr\u00e4sentativen OmniQuest-Umfrage unter 1.000 Bundesb\u00fcrgern, darunter 777 Geldanlegern und 940 Versicherten, im eigenen Onlinepanel f\u00fcr den Zeitraum vom 05. bis 07. Februar 2019.<\/p>\n

Weitere Themen dieser Befragung sind die Anlageziele und -profile der Befragten, die investierten Summen und zuk\u00fcnftige Investitionspl\u00e4ne. Dar\u00fcber hinaus werden die Customer Journey beim Versicherungswechsel, die wichtigsten Entscheidungskriterien f\u00fcr den Versicherungsabschluss sowie die Bedeutung von verschiedenen digitalen Angeboten einer Versicherung betrachtet.<\/p>\n

[\/et_pb_text][et_pb_button button_url=“https:\/\/omniquest.shop\/studie-marktforschung\/repraesentative-umfrage-geldanlagen“ button_text=“Zur Studie“ button_alignment=“left“ _builder_version=“3.19.12″ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“#61b444″ button_border_width=“0px“ button_border_radius=“5px“ button_letter_spacing=“1px“ button_font=“|600||on|||||“ custom_margin=“32px|||“ custom_padding=“6px||6px|“ animation_style=“fade“ button_letter_spacing_hover=“2px“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover=“2px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ button_bg_color__hover=“rgba(97,180,68,0.62)“][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“3.22.3″][et_pb_column type=“3_5″ _builder_version=“3.19.12″][et_pb_text _builder_version=“3.19.12″]<\/p>\n

Vorteile der Studie<\/h2>\n

[\/et_pb_text][et_pb_blurb title=“Breites Benchmark“ use_icon=“on“ font_icon=“%%147%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“ body_font=“||||||||“]<\/p>\n

Dieser OmniCheck beantwortet alle wichtigen Fragen in Bezug auf Geldanlagen und Versicherungen der Deutschen.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=“Repr\u00e4sentative Ergebnisse“ use_icon=“on“ font_icon=“%%158%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“]<\/p>\n

Der FastInsight bietet aussagekr\u00e4ftige Ergebnisse dank repr\u00e4sentativer Grundgesamtheit aktiver Onlinenutzer.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=“Klare Implikationen“ use_icon=“on“ font_icon=“%%159%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“]<\/p>\n

Dieser OmniCheck bietet unmittelbar umsetzbare Handlungsempfehlungen.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=“Kombinierte Expertise“ use_icon=“on“ font_icon=“%%169%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.19.12″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“]<\/p>\n

Der OmniCheck kombiniert die Forschungsexpertise, das Digitalisierungs-Know-how und das Branchenwissen von OmniQuest.<\/p>\n

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Weitere Informationen zur Studie<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]<\/p>\n

Zielgruppe:\u00a0<\/strong>Bev\u00f6lkerung ab 18 Jahren, die in Vollzeit oder Teilzeit besch\u00e4ftigt sind<\/p>\n

Quoten:\u00a0<\/strong>Bundesweit repr\u00e4sentativ nach Alter, Geschlecht, Bundesland und Haushaltsgr\u00f6\u00dfe, keine Kreuzquotierungen<\/p>\n

Fallzahl:\u00a0<\/strong>n = 1.000 Interviews<\/p>\n

Stichprobe: <\/strong>Online-Interviews \u00fcber das OmniQuest OmniPanel<\/p>\n

Methode: <\/strong>CAWI (Computer Assisted Web Interviews)<\/p>\n

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Haben Sie fragen zur Studie?<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]<\/p>\n

Sprechen Sie uns an. Wir helfen Ihnen gerne weiter.<\/p>\n

Telefonisch:
\n+49 (0) 228 38 200-100<\/p>\n

Per E-Mail:
\nonline@omniquest.de<\/p>\n

Online:\n<\/p>\n

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Marktforschung f\u00fcr alle Branchen<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=“3.19.12″]<\/p>\n

Weitere interessante Studien f\u00fcr alle Branchen finden Sie in unserer Studien-\u00dcbersicht:<\/p>\n

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Marktforschungsstudie „OmniCheck – Geldanlagen & Versicherungen“Welches sind die beliebtesten Anlageformen?Welches sind die Anlageziele der Deutschen und wie viel Geld wird investiert?Welche sind die wichtigsten Entscheidungskriterien f\u00fcr den Versicherungsabschluss und wie bedeutsam sind die verschiedenen digitalen Angebote der Versicherungen?ZusammenfassungDie Mehrheit der befragten Geldanleger (57%) bezeichnet sich als konservative oder defensive Anleger, entsprechend sind auch die beliebtesten […]<\/p>\n","protected":false},"author":1,"featured_media":35526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[506],"tags":[],"class_list":["post-35525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-finanzen","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nMarktforschung Versicherungen - Repr\u00e4sentative Studie - OmniQuest<\/title>\n<meta name=\"description\" content=\"Marktforschung Versicherungen - Repr\u00e4sentative Studie zu Geldanlagen und Versicherungen der Deutschen - Handlungsempfehlungen - Benchmark - Image Analyse\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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