{"id":36426,"date":"2019-10-22T16:05:02","date_gmt":"2019-10-22T14:05:02","guid":{"rendered":"https:\/\/www.omniquest.de\/marktforschung-news\/?p=36426"},"modified":"2019-10-22T16:09:49","modified_gmt":"2019-10-22T14:09:49","slug":"studie-mobile-shopping-2019","status":"publish","type":"post","link":"https:\/\/www.omniquest.de\/marktforschung-news\/marktanalysen\/lifestyle\/studie-mobile-shopping-2019","title":{"rendered":"OmniQuest-Studie \u201eOmniCheck Mobile Shopping\u201c \u2013 Rund jeder dritte \u201eMobile Shopper\u201c kauft am liebsten Mode und Bekleidung"},"content":{"rendered":"

[et_pb_section fb_built=“1″ _builder_version=“3.22″ fb_built=“1″ _i=“0″ _address=“0″][et_pb_row _builder_version=“3.25″ _i=“0″ _address=“0.0″][et_pb_column type=“4_4″ _builder_version=“3.25″ custom_padding=“|||“ _i=“0″ _address=“0.0.0″ custom_padding__hover=“|||“][et_pb_text _builder_version=“3.29.3″ _i=“0″ _address=“0.0.0.0″]<\/p>\n

Marktforschungsstudie „OmniCheck – Mobile Shopping“<\/h2>\n

[\/et_pb_text][et_pb_blurb use_icon=“on“ font_icon=“%%20%%“ icon_color=“rgba(0,0,0,0.6)“ use_circle=“on“ circle_color=“rgba(0,0,0,0.2)“ icon_placement=“left“ content_max_width=“100%“ _builder_version=“3.29.3″ header_level=“h3″ header_font=“||||||||“ header_text_align=“left“ header_text_color=“rgba(0,0,0,0.6)“ header_font_size=“14px“ header_line_height=“1.6em“ body_font=“||||||||“ body_text_align=“left“ body_text_color=“rgba(0,0,0,0.6)“ body_line_height=“2.2em“ module_alignment=“left“ _i=“1″ _address=“0.0.0.1″]Welche Produkte werden am meisten via Smartphone gekauft?[\/et_pb_blurb][et_pb_blurb use_icon=“on“ font_icon=“%%20%%“ icon_color=“rgba(0,0,0,0.6)“ use_circle=“on“ circle_color=“rgba(0,0,0,0.2)“ icon_placement=“left“ content_max_width=“100%“ _builder_version=“3.29.3″ header_level=“h3″ header_font=“||||||||“ header_text_align=“left“ header_text_color=“rgba(0,0,0,0.6)“ header_font_size=“14px“ header_line_height=“1.6em“ body_font=“||||||||“ body_text_align=“left“ body_text_color=“rgba(0,0,0,0.6)“ body_line_height=“2.2em“ module_alignment=“left“ _i=“2″ _address=“0.0.0.2″]Welche Bezahlmethoden werden beim Shoppen \u00fcber mobile Endger\u00e4te bevorzugt?[\/et_pb_blurb][et_pb_blurb use_icon=“on“ font_icon=“%%20%%“ icon_color=“rgba(0,0,0,0.6)“ use_circle=“on“ circle_color=“rgba(0,0,0,0.2)“ icon_placement=“left“ content_max_width=“100%“ _builder_version=“3.29.3″ header_level=“h3″ header_font=“||||||||“ header_text_align=“left“ header_text_color=“rgba(0,0,0,0.6)“ header_font_size=“14px“ header_line_height=“1.6em“ body_font=“||||||||“ body_text_align=“left“ body_text_color=“rgba(0,0,0,0.6)“ body_line_height=“2.2em“ module_alignment=“left“ _i=“3″ _address=“0.0.0.3″]Wer bevorzugt Apps auf dem Smartphone zum Shoppen und welche Gr\u00fcnde werden hierf\u00fcr genannt?[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=“3.25″ custom_padding=“18.95px|0px|30px|0px|false|false“ _i=“1″ _address=“0.1″][et_pb_column type=“4_4″ _builder_version=“3.25″ custom_padding=“|||“ _i=“0″ _address=“0.1.0″ custom_padding__hover=“|||“][et_pb_text _builder_version=“3.29.3″ _i=“0″ _address=“0.1.0.0″]<\/p>\n

Zusammenfassung<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=“3.29.3″ _i=“1″ _address=“0.1.0.1″]<\/p>\n

ine gro\u00dfe Mehrheit der Onliner (91%) kauft mindestens alle zwei bis drei Monate im Netz ein. 41 Prozent der Befragten geben an, daf\u00fcr regelm\u00e4\u00dfig auch ihr Smartphone zu verwenden. Am h\u00e4ufigsten wird das Smartphone beim Onlinekauf von Mode und Bekleidung (30%), B\u00fcchern, CDs und DVDs (15%), Haushaltselektronik (8%) und Reisen (7%) genutzt.
\nDies ist das Ergebnis einer OmniQuest-Umfrage unter 1.000 Bundesb\u00fcrgerInnen im eigenen Onlinepanel \u201eOmniPanel\u201c f\u00fcr den Zeitraum vom 08. bis 10. Oktober 2019.<\/p>\n

[\/et_pb_text][et_pb_button button_url=“https:\/\/omniquest.shop\/studie-marktforschung\/omnicheck-mobile-online-shopping“ button_text=“Zur Studie“ button_alignment=“left“ _builder_version=“3.29.3″ custom_button=“on“ button_text_size=“14px“ button_text_color=“#ffffff“ button_bg_color=“#61b444″ button_border_width=“0px“ button_border_radius=“5px“ button_letter_spacing=“1px“ button_font=“|600||on|||||“ custom_margin=“32px|||“ custom_padding=“6px||6px|“ animation_style=“fade“ button_letter_spacing_hover=“2px“ button_text_size__hover_enabled=“off“ button_one_text_size__hover_enabled=“off“ button_two_text_size__hover_enabled=“off“ button_text_color__hover_enabled=“off“ button_one_text_color__hover_enabled=“off“ button_two_text_color__hover_enabled=“off“ button_border_width__hover_enabled=“off“ button_one_border_width__hover_enabled=“off“ button_two_border_width__hover_enabled=“off“ button_border_color__hover_enabled=“off“ button_one_border_color__hover_enabled=“off“ button_two_border_color__hover_enabled=“off“ button_border_radius__hover_enabled=“off“ button_one_border_radius__hover_enabled=“off“ button_two_border_radius__hover_enabled=“off“ button_letter_spacing__hover=“2px“ button_one_letter_spacing__hover_enabled=“off“ button_two_letter_spacing__hover_enabled=“off“ button_bg_color__hover_enabled=“on“ button_one_bg_color__hover_enabled=“off“ button_two_bg_color__hover_enabled=“off“ button_bg_color__hover=“rgba(97,180,68,0.62)“ _i=“2″ _address=“0.1.0.2″][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“3_5,2_5″ _builder_version=“3.25″ _i=“2″ _address=“0.2″][et_pb_column type=“3_5″ _builder_version=“3.25″ custom_padding=“|||“ _i=“0″ _address=“0.2.0″ custom_padding__hover=“|||“][et_pb_text _builder_version=“3.29.3″ _i=“0″ _address=“0.2.0.0″]<\/p>\n

Vorteile der Studie<\/h2>\n

[\/et_pb_text][et_pb_blurb title=“Breites Benchmark“ use_icon=“on“ font_icon=“%%147%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.29.3″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“ body_font=“||||||||“ _i=“1″ _address=“0.2.0.1″]<\/p>\n

Alle relevanten Fragen rund um das Thema Mobile Shopping werden in dieser repr\u00e4sentativen Studie beantwortet.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=“Repr\u00e4sentative Ergebnisse“ use_icon=“on“ font_icon=“%%158%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.29.3″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“ _i=“2″ _address=“0.2.0.2″]<\/p>\n

Der OmniCheck „Mobile Shopping“ bietet aussagekr\u00e4ftige Ergebnisse dank repr\u00e4sentativer Grundgesamtheit aktiver Onlinenutzer.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=“Klare Implikationen“ use_icon=“on“ font_icon=“%%159%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.29.3″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“ _i=“3″ _address=“0.2.0.3″]<\/p>\n

F\u00fcr Betreiber von Online-Shops bietet dieser OmniCheck unmittelbar umsetzbare Handlungsempfehlungen.<\/p>\n

[\/et_pb_blurb][et_pb_blurb title=“Kombinierte Expertise“ use_icon=“on“ font_icon=“%%169%%“ icon_color=“rgba(0,0,0,0.75)“ icon_placement=“left“ _builder_version=“3.29.3″ header_level=“h3″ header_font=“|700|||||||“ header_font_size=“14px“ _i=“4″ _address=“0.2.0.4″]<\/p>\n

Der OmniCheck „Mobile Shopping“ kombiniert die Forschungsexpertise, das Digitalisierungs-Know-how und das Branchenwissen von OmniQuest.\n<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=“2_5″ _builder_version=“3.25″ custom_padding=“|||“ _i=“1″ _address=“0.2.1″ custom_padding__hover=“|||“][et_pb_image src=“https:\/\/www.omniquest.de\/marktforschung-news\/wp-content\/uploads\/2019\/10\/Studie-Mobile-Shopping.jpg“ alt=“Studie Mobile Shopping“ title_text=“Studie Mobile Shopping“ url=“https:\/\/omniquest.shop\/studie-marktforschung\/omnicheck-mobile-online-shopping“ align_tablet=“center“ align_last_edited=“on|desktop“ _builder_version=“3.29.3″ box_shadow_style=“preset3″ _i=“0″ _address=“0.2.1.0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=“3_5,2_5″ _builder_version=“3.25″ custom_padding=“16.8px|0px|50px|0px|false|false“ _i=“3″ _address=“0.3″][et_pb_column type=“3_5″ _builder_version=“3.25″ custom_padding=“|||“ _i=“0″ _address=“0.3.0″ custom_padding__hover=“|||“][et_pb_text _builder_version=“3.29.3″ _i=“0″ _address=“0.3.0.0″]<\/p>\n

Weitere Informationen zur Studie<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=“3.29.3″ _i=“1″ _address=“0.3.0.1″]<\/p>\n

Zielgruppe: <\/strong>Bev\u00f6lkerung ab 18 Jahren<\/p>\n

Quoten:\u00a0<\/strong>Bundesweit repr\u00e4sentativ nach Alter, Geschlecht, Bundesland und Haushaltsgr\u00f6\u00dfe, keine Kreuzquotierungen<\/p>\n

Fallzahl:\u00a0<\/strong>n = 1.000 Brutto-Interviews, Random-Selection nach Quoten<\/p>\n

Stichprobe: <\/strong>Online-Interviews \u00fcber das OmniQuest OmniPanel<\/p>\n

Methode: <\/strong>CAWI (Computer Assisted Web Interviews)<\/p>\n

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Haben Sie fragen zur Studie?<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=“3.29.3″ _i=“1″ _address=“0.3.1.1″]<\/p>\n

Sprechen Sie uns an. Wir helfen Ihnen gerne weiter.<\/p>\n

Telefonisch:
\n+49 (0) 228 38 200-100<\/p>\n

Per E-Mail:
\nonline@omniquest.de<\/p>\n

Online:\n<\/p>\n

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Marktforschung f\u00fcr alle Branchen<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=“3.29.3″ _i=“1″ _address=“0.4.0.1″]<\/p>\n

Weitere interessante Studien f\u00fcr alle Branchen finden Sie in unserer Studien-\u00dcbersicht:<\/p>\n

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Marktforschungsstudie „OmniCheck – Mobile Shopping“Welche Produkte werden am meisten via Smartphone gekauft?Welche Bezahlmethoden werden beim Shoppen \u00fcber mobile Endger\u00e4te bevorzugt?Wer bevorzugt Apps auf dem Smartphone zum Shoppen und welche Gr\u00fcnde werden hierf\u00fcr genannt?Zusammenfassungine gro\u00dfe Mehrheit der Onliner (91%) kauft mindestens alle zwei bis drei Monate im Netz ein. 41 Prozent der Befragten geben an, daf\u00fcr […]<\/p>\n","protected":false},"author":1,"featured_media":36430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[481],"tags":[],"class_list":["post-36426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nMobile Online-Shopping - 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