Personal interviews.
Our team for personal interviews nationwide in-home, live at point of sale or undercover as mystery shopper.
Our staff of about 600 experienced and at all times deployable nationwide face to face-interviewers and mystery shoppers establishes optimal surroundings for simultaneous processing of a multitude of different projects within a short frame of time.
Our interviewers distributed over regions (Nielsen areas)
Total Germany
Nielsen 1 Hamburg, Bremen, Schleswig-Holstein, Niedersachsen
Nielsen 2 Nordrhein-Westfalen
Nielsen 3a Hessen, Rheinland-Pfalz, Saarland
Nielsen 3b Baden-Württemberg
Nielsen 4 Bayern
Nielsen 5 Berlin
Nielsen 6 Mecklenburg-Vorpommern, Brandenburg, Sachsen-Anhalt
Nielsen 7 Thüringen, Sachsen
Study designs and concepts
POS-, POI-projects
- Employee surveys
- Passerby surveys
- Trade fair and event surveys
- Frequency measurement
- Mystery research
Household surveys
- Quota surveys
- Product tests
- Surveys in writing
- Continous surveys
- Difficult target groups
Recruiting projects
- Offline recruiting for panel expansion
- Recruiting for group discussions
- Face to face recruiting for CAWI, CATI
Mystery research.
Test clients do see your products and services in an authentic way: through the eyes of your clients.
Our mystery shoppers act as common clients. On the basis of predefined shopping and counseling situations they simulate the perspective of your clients in real scenarios and check via POS checks the presentation of wares, the assortment, shelf maintenance and prices. Thereby we test important quality criterias related to customer service and support you when improving your performance as a service provider.
Our mystery research offer
Methods
- Mystery shopping
- Mystery consultation
- Mystery-Calls (Call center/Hotline-Test)
- Store Observation
- Client observation (analysis of used routes, length of stay)
- Product-Placement Check
Line of business
- Retail sale (food, nonfood, pharma)
- Insurance, finance services
- Gastronomy, events
Service
- Choice of testers according to your target group specification
- In-depth training of mystery shoppers, observers, caller
- Preparation for possible scenarios by audioconference and online training
- Up-to-date reports guaranteed by online filling of results
Event check.
Measure the success of your outlets and events live, impartial and reliable.
Our event check team measures the success of your activities live and impartial. We interview visitors of national and international venues and survey opinions and attitudes in an immediate context to your event.
Our offer for event checks
Live measurement on-site
- Data collection just at the POS, POI
- Personalised interviews at national or international locations
- Interviewing online, PAPI, CAPI possible
Day After Recall
- Recruiting of contact addresses (numbers) on-site
- Data collection via our telephone studios located in Bonn and Cologne
- Measurement considering a time and location shift to POS, POI
- Realisation within favored time frame
Day After Mail
- Recruiting of contact addresses (e-mail-addresses) on-site
- CAWI data collection within the following days
- Measurement considering a time and location shift to POS, POI
- Especially appropriate for contact persons having a high affinity to the subject of survey
Our quality assurance measures:
POS-, POI-projects
- Daily check on attendance
- On-site controls of up to 20% of all dates of attendance (depending on type of survey)
- Training of interviewers on-site or via audioconference on demand
Software based measures
- Check of duration of interview
- Measuring duration for specific parts oft he questionnaire
- Automatic filtering and completeness checks
- Check of starting time and finishin time (between 8 and 21 h)
- Time distances between interviews, patterns
- Check of quotas
Controlling of PAPI
- Completeness, readability
- Logic consistency, patterns
- Filtering
- Check of proposed quotas
Controlling for in-home surveys
- Controlling via telephone for about 25% of all interviews carried out (duration, topic, appearance of interviewers)
- Postal sending of control cards
- Performing all software based measures
- Performing controlling of PAPI
Your contact person:
Markus Hoffstadt
+49 (0) 221 29 213-410
hoffstadt@omniquest.de
About us
Reliable surveys on market, product and customer satisfaction breathe from an accurate investigation.
We do have the accurate tool for all your needs.
OmniQuest Gesellschaft für Befragungsprojekte mbH
Geschäftsadressen:
Kennedybrücke 4 | 53225 Bonn
Hohenstaufenring 66-70 | 50674 Köln
Telefon: +49 (0) 228 38 200-0
kontakt@omniquest.de