25 years of OmniQuest market research

360°
market research

We have the right tool for every research approach.
A tool for all cases.

In focus

Latest topics for you

Ad Test

Test the perfor­mance of your commer­cial.

Receive a conti­nuous, accurate to the second

Feedback on your adver­ti­sing content.

Regaltest

Test your packa­ging design

directly in its compe­ti­tive environ­ment.

With our virtual shelf test.

Online-Mapping

Increase your sales success

through optimiz­a­tion of Merchan­dise Presen­ta­tion

and Product Place­ment.

With our respon­sive Online-mapping tool.

Employee Feedback

Measure employee feedback

with our modularly designed,

anony­mized employee survey.

Data collection

Our methods

CATI - Telephone surveys

We carry out over 1,200 telephone inter­views in our own studios every day. Effici­ently, according to the highest quality standards and with optimum coverage.

CAWI - Online Research

Use our innova­tive online research tools or our panel for fast and valid insights into your target group.

CAPI - face-to-face interviews

Use our team for personal surveys nation­wide In Home, live at the POS or under­cover as a mystery shopper.

Topics

Additional fields of research

Tools

Just some of our solutions

Advertising impact

Measure the effec­ti­ve­ness of your adver­ti­sing on consu­mers in pre-test or post-test.

Own customer panel

Get feedback from the customer directly and at any time. Fast, low-cost, and unfil­tered.

Website Usability Test

We fully analyze the usabi­lity of your website and provide you with data to optimally adapt your website to the users' needs.

Mystery research

Our mystery shoppers see your products through the eyes of your custo­mers.

Ad Test

With the Ad Test, you check several varia­tions of your commer­cial against each other. Find out which commer­cial resonates best with your target audience.

Online-Mapping

We optimize product presen­ta­tion and product place­ment for you.

Heat map

The innova­tive tool for visua­li­zing relevant focus areas. Which feature hits the spot and which doesn't?

Multi-topic survey

Gain valid insights into your target group quickly and cost-effec­tively. Repre­sen­ta­tive results with our monthly OmniBus or anytime in as little as 24 hours by using our OmniTaxi.

Online Panel

With its repre­sen­ta­tive panel struc­ture, our OmniPanel provides you with fast and valid insights into your target group.

Topics

Additional fields of research

Advertising impact

Measure the effec­ti­ve­ness of your adver­ti­sing on consu­mers in pre-test or post-test.

Website Usability Test

We fully analyze the usabi­lity of your website and provide you with data to optimally adapt your website to the users' needs.

Own customer panel

Receive direct feedback from the customer at any time. Fast, inexpen­sive and unfil­tered.

Mystery research

Our mystery shoppers see your products through the eyes of their custo­mers.

Tools

Just some of our solutions

Tachistoscope

Measure subcon­scious awareness and optimize for recall, atten­tion span, and conciseness.

Heat map

The innova­tive tool for visua­li­zing relevant focus areas. Which feature hits the spot and which doesn't?

Online-Mapping

We optimize product presen­ta­tion and product place­ment for you.

Multi-topic survey

Gain valid insights into your target group quickly and cost-effec­tively. Repre­sen­ta­tive results with our monthly OmniBus or anytime in as little as 24 hours by using our OmniTaxi.

Capacities

You can expect these numbers

Customer testimonials

What our customers value in us

Trained interviewers throughout the country

Point-of-Sale Interviewer

Fully connected telephone stations (CATI)

Recruiters for Day-After Recall Studies.

Active Mystery Shoppers

Panelists in our own online access panel "OmniPanel" (as of 1/2021)

Heike Brandstetter, RIM Marktforschung GmbH

“For surveys of any kind, we’ve turned to OmniQuest since 2016 for their quick and strai­ght­for­ward help in imple­men­ting even last-minute timings. OmniQuest’s team imple­ments high case counts with a profes­sional routine, always delivering high-quality data. That’s why we’ll be happy to work with OmniQuest again in the future.”

Davide Falzone, Bring! Labs Deutschland GmbH

“OmniQuest has been our long-time partner in conduc­ting surveys. In doing so, we greatly appre­ciate the exper­tise, experi­ence, and commit­ment with which OmniQuest supports us in all aspects.”

Thomas Donath, NORDLIGHT research GmbH

“What I appre­ciate about OmniQuest is the dedicated proposal phase with advice on practical imple­men­ta­tion and the struc­tured and reliable project execu­tion. A compe­tent partner for surveying!”

Kath­rin Be­ckert-Ple­wa, G DATA Soft­ware AG

“OmniQuest is a compe­tent and reliable partner to us for conduc­ting studies and surveys. During our projects, we can always rely on the quality and accuracy of the data. Here, dedicated OmniQuest employees support us in word and deed. This allows us to success­fully imple­ment our concepts.”

Vik­tor Leon­hardt, Spar­kasse Köln­Bonn

“In 2013, OmniQuest conducted two sophisti­cated studies for us based on telephone surveys. OmniQuest convinced us with its flexible, customer-oriented, and profes­sional approach at all times. The spectrum of services provided ranged from compe­tent consul­ting and reliable survey imple­men­ta­tion to complete data analysis and results proces­sing. We will be happy to continue our colla­bo­ra­tion with OmniQuest.”

Prof. Ar­ne Wes­ter­mann, In­ter­na­tio­nal School of Ma­nage­ment

“We have commis­sioned OmniQuest to conduct a popula­tion-repre­sen­ta­tive online survey several times before. The coope­ra­tion always worked flawlessly. We have experi­enced OmniQuest as a very reliable, profes­sional, and compe­tent market research insti­tute. In parti­cular, the speedy and reliable way of working led us to choose OmniQuest again in the past.”

Jens Fal­kenau, Niel­sen Sports

“OmniQuest has accom­pa­nied us for many years as a profes­sional partner for telephone surveys on the subject of sports marke­ting and sponsor­ship. Especially for time-critical Day After Recalls or peak target groups, we could always rely on OmniQuest’s impec­cable quality. I also know that projects with high case numbers or tight timings are in good hands there, so we will be happy to work together in the future.”

Klaus Sa­b­row­ski, KSM Markt­for­schung

“We at KSM Markt­for­schung have been working well with OmniQuest for many years and always enjoy doing so. Great impor­t­ance is placed on training the inter­viewers, most of whom have been with them for many years. Complex CATI-b2b surveys are always carried out reliably and on time, despite a small address base and deman­ding contact persons. We have nothing but positive things to say about OmniQuest and look forward to our conti­nued colla­bo­ra­tion.”

Jan Ber­lin, SKOPOS

“OmniQuest has supported and convinced us in numerous tracking and ad hoc studies. At SKOPOS, we value a reliable partner who can flexibly provide us with high-quantity and high-quality field capaci­ties on schedule at any time. Trans­pa­rent processes and open commu­ni­ca­tion are also valuable to us. OmniQuest meets all these requi­re­ments, so we will continue to work closely together in the future.”

Na­di­ne Kolen­dowicz, Mein­ecke & Ro­sen­gar­ten

“OmniQuest supports us with first-class data quality for both telephone surveys and online panel studies. We can always rely on the great flexi­bi­lity, compe­tent project manage­ment advice, and error-free analyses provided by the DATA Manage­ment depart­ment. That’s what makes OmniQuest so valuable to us.”

Wolf­gang Bo­gner, Tar­get Group

“We had OmniQuest do weightings for phone surveys. We were very satis­fied with both the quality and the speed and adherence to deadlines. The coope­ra­tion was always pleasant and colla­bo­ra­tive.”

Marc Fil­sin­ger, Saint Go­bain

“When it comes to surveying sophisti­cated b2b target groups, we’ve been happy to rely on OmniQuest for years. The profes­sional imple­men­ta­tion and quality of the fieldwork, as well as a high degree of customer orien­ta­tion and on-time delivery by the OmniQuest project teams, meet our requi­re­ments for a market research service provider, even and especially for more complex study designs.”

Rai­ner Faus, pol­ly­tix

“OmniQuest has been a reliable partner for us for years in the area of popula­tion-repre­sen­ta­tive telephone surveys, nation­wide or in smaller geogra­phic units. OmniQuest convinces with relia­bi­lity and profes­sio­na­lism as well as the speedy imple­men­ta­tion of projects with consist­ently high quality.”

Gui­do Kiell, Or­gano­mics

“We have been working with OmniQuest in a trusting relati­onship since 2016. We are enthu­si­astic about the very personal, indivi­dual, and highly compe­tent support of our b2c and b2b projects. Even with more diffi­cult target groups, the experi­enced OmniQuest inter­viewers always choose the right approach. Whether it’s a simple or complex project, we always feel we’re in good hands with Omniquest. That’s why we look forward to more joint projects in the future!”

Background

Further information

Selection of clients

We work for these companies

Did we contact you?

All infor­ma­tion on the background of our call.

Data protection

Anony­mity and data protec­tion are our top priori­ties.

We are looking for telephone interviewers (f/m/x)

Apply now as a telephone inter­viewer (f/m/x). On-site in our telephone studios in Cologne and Bonn or from the comfort of your own home. This is what the CATI job offers to you.

Selection of clients

We work for these companies

OmniQuest

Reliable brand, product, and customer satis­fac­tion research thrives on the right survey. We have the right tool for every approach, a tool for all cases.

Get in touch:

By phone

+49 (0) 228 38 200-0

By email

kontakt@omniquest.de

Via the online form

OmniQuest Market Research

Reliable market research thrives on the correct survey. We have the right tool for every approach, a tool for all cases.

OmniQuest Gesell­schaft für Befra­gungs­pro­jekte mbH

Kenne­dy­brücke 4
53225 Bonn

Hohen­stau­fen­ring 66-70
50674 Cologne

+49 (0) 228 38 200-0

kontakt@omniquest.de

Memberships and initiatives